The Best Feeling of Accomplishment in the World: Sales are up!

Hi everyone, Just to follow up on my previous post about extending your reach with external affiliate network. When you starting up you want to narrow your focus and recruit affiliates that are targeting your niche specifically. Yet when when you extend it and start working with affiliates who are more generic or even serving…

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A startup ode to time. Part 2 – When to launch your affiliate programme

Moving swiftly on to Part 2. Next stop about this ever important question of time is ‘when’. When to launch your affiliate programme when you are starting up. We have already covered what is an affiliate programme, its benefits and why to bother. At this point it is important to figure out when to actually…

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A startup ode to time. Part 1 – Organise your sh*t

I don’t think I would have predicted how busy it can turn out to be when you are starting up. Don’t get me wrong, you expect being very busy. Just not that much! Enough of the ranting. What I wanted to say is that if you’d ask any of my previous colleagues or HR managers…

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Referrals vs Affiliate Marketing: is it the same thing?

You run a business, be it online or a combination of both brick-and-mortar and online, and you wonder whether there is any difference between referrals and affiliate marketing. To be fair, if it would be the same thing it doesn’t matter how you call it, do you agree? However there is, in my opinion, a…

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Get your business idea live and quickly

Peter Sims in his book ‘Little Bets’ advises to make those little steps – believe in your idea, start with it and see if it works out or not. It doesn’t need to be big at the start. Seth Godin also mentions the need to ‘ship it’, you create one product and ship it, another…

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