The Best Feeling of Accomplishment in the World: Sales are up!

Hi everyone, Just to follow up on my previous post about extending your reach with external affiliate network. When you starting up you want to narrow your focus and recruit affiliates that are targeting your niche specifically. Yet when when you extend it and start working with affiliates who are more generic or even serving…

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Growing your Affiliate Channel: external affiliate networks

You may have already got an idea that affiliate marketing is not quick or easy or offering immediate returns. It is about relationship building and coming to the market with the attractive product proposition and a competitive commercial deal. I assume if you’ve read my previous posts about setting up your own affiliate programme and…

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A startup ode to time. Part 2 – When to launch your affiliate programme

Moving swiftly on to Part 2. Next stop about this ever important question of time is ‘when’. When to launch your affiliate programme when you are starting up. We have already covered what is an affiliate programme, its benefits and why to bother. At this point it is important to figure out when to actually…

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A startup ode to time. Part 1 – Organise your sh*t

I don’t think I would have predicted how busy it can turn out to be when you are starting up. Don’t get me wrong, you expect being very busy. Just not that much! Enough of the ranting. What I wanted to say is that if you’d ask any of my previous colleagues or HR managers…

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Referrals vs Affiliate Marketing: is it the same thing?

You run a business, be it online or a combination of both brick-and-mortar and online, and you wonder whether there is any difference between referrals and affiliate marketing. To be fair, if it would be the same thing it doesn’t matter how you call it, do you agree? However there is, in my opinion, a…

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How to be confident in your negotiation and achieve results

It is funny how life turns around to be sometimes don’t you think? I was a very shy boy in school and my parents could not believe I can become a journalist or even a marketer for that matter – they sent me to study computer engineering at first! A few years ago I have…

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Get your business idea live and quickly

Peter Sims in his book ‘Little Bets’ advises to make those little steps – believe in your idea, start with it and see if it works out or not. It doesn’t need to be big at the start. Seth Godin also mentions the need to ‘ship it’, you create one product and ship it, another…

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‘Why do I need affiliate traffic?’ (types of affiliates)

Why affiliate traffic? I believe you were thinking previously ‘Can I buy the same traffic directly?’ (quicker, cheaper, without much hassle…) It is quite a reasonable question to ask. Do you see the value of affiliate traffic? Can you tell whether it is rather unique or whether it can be substituted with a cheaper traffic…

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E-Commerce Affiliate Marketing #2: Shopify vs Woo Commerce and WordPress

I would call it a success that after just 5 posts and a few pages I have an interested reader who contacted me with the question. It was whether I’ve made a mistake of choosing Shopify instead of going for Woo Commerce and WordPress. Let’s me cover this decision in full by listing advantages and…

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E-Commerce Affiliate Marketing #1: Shopify and affiliate apps

  I mostly work with startups, small and medium businesses. I find more empowered people over there as compared to gigantic corporations. It also means that these businesses are agile, offer personalised approach and normally value business relationships more. Hence I hereby start exploring the whole process of creating an online store from the affiliate…

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